Are you a blogger planning to build your own website? Or maybe you are a business owner and you just want a static one-page website to represent your company in the best possible way. Either way, designing a website is not rocket science and can be done by anyone. All you need is a basic understanding of the different components of a website and how to weave them together.
What technologies to use while designing a website?
Building your site using a Content Management System(CMS) like WordPress is a great option if you are a non-tech person who has never heard of languages like HTML, CSS, and PHP. WordPress has an amazingly simple and easy-to-use user interface which lets you build a high-quality website even if you’re a novice. On the other hand, tech-savvy people can design the website using a free and open-source CSS framework like Bootstrap.
Here are a few things to consider before designing a website.
Make it mobile-friendly
As of July 1, 2019, Google will be indexing the search results based on the mobile version of your website. This is a massive change by Google as most of the users are using their mobile phones to Google stuff. If you are going to design your website using WordPress or any other CMS, make sure you select a mobile-friendly theme for your site. There are many free and paid mobile-friendly themes available for WordPress. Secondly, for developers, Bootstrap is a responsive and mobile-first front-end framework. So, you don’t need to worry about page responsiveness with Bootstrap.
Define your target audience
This is one of the most underrated factors while designing a website. Most designers are consumed with the technical and creative side of web designing. But are you aware that marketing is also a factor you need to consider while designing a website?
For instance, if you are a mom who wants to start a Maternity blog, you better make your as female-centric as possible. Do not use a dark color and a corporate design. Use themes that have light colors and is easy to navigate. Basically, design your website by keeping your target audience in mind.
Short page loading time
No one is going to wait 10 seconds till your webpage loads up. Moreover, even Google hates websites that are installed on slow servers and designed without considering page load time in mind. Page load time is a major ranking factor for Google and other top search engines. No matter how good your content is, Google will not rank your webpage unless it opens up in less than 3 seconds. So, page load time is one of the most important things to consider while designing a website.
In my opinion, if your nail these three factors while designing a website, you will be way ahead of 90 percent of people who are trying to rank their webpages. Along with these three, there are other factors too like usability, navigation, SEO-friendly programming, cross-browser compatibility, etc. which can help you build a site that visitors get glued to.