We live in a competitive digital world. As an app developer, you need the right strategy to succeed. There are over 6,140 mobile apps released on the Google Play store every day, and this number is only rising. The actions you take after you release your app will have a large impact on the success of your application.
So many apps are released and just go into the app graveyard. They never gain traction, they don’t pay attention to key metrics, and they fade into the background. You don’t want that for your app, so follow these post-release app development best practices.
1. Take a Close Look at the Code
Congratulations on launching your app! This is a big accomplishment, and it took a lot of work to get to this point. However, we can all admit to taking some shortcuts when it comes to reaching our fast-approaching deadlines. There are probably some areas of your code that need to be cleaned up.
First, take the time to clean those “quick fixes” you made along the way. Remove any compiler warnings, add code documentation, and see if there are any ways to optimize your existing code. This is a process that will be ongoing, but it’s important to start your launch on the right developmenter foot.
2. Measure the Right Things
There’s such thing as look at too many metrics as well as not looking at enough metrics. Ideally, you want to have your target metrics in mind before you launch, but you can start this process anytime. The most important metrics, in the beginning, are user engagement and retention. How many users are engaging with your app regularly? More importantly, how many of those users are actually coming back after their first use of your app?
Beyond this, you’ll want to look at some revenue metrics. However, this isn’t the only indicator that your app is successful. If you’re retaining users over a monthly period, this is a good sign. If not, you’ll need to take a closer look at your marketing strategy or your app’s engagement features.
3. Continue Application Logging
Application logging is the process of monitoring your application’s performance in real-time. Since you likely can’t sit and watch your application all day looking for problems, you need a platform that can do it for you. Luckily, this is easy to set up today.
Application logging will alert you of potential problems, security risks, and even larger crashes. The goal is to optimize your app as much as possible, but logging is something you’ll do long-term. For more information, read on about how to choose Apache Logging Basics.
4. Consider 3rd-Party Dependency
Does your application rely on any 3rd-parties? If so, it’s time to talk about whether you want to continue with this method moving forward or if you’d rather code something similar from scratch. It’s always important to weight the decision based on speed and convenience. Is it worth regularly paying $X for Y product? Perhaps it is. Perhaps it isn’t.
5. Monitor Your Feedback
Finally, it’s important to always monitor your app store and in-app feedback. Your customer reviews and feedback is your first line of communication with your users. How are enjoying your app? Are there problems you haven’t caught? Monitoring these things is key to improving your app.
There will always be positive and negative reviews in app stores, but you need to listen to the users that took the time to write something about your project. Because most people base their decision to download an app on the reviews and rating, this is something you should address as soon as possible.
Ready for Your Next Deployment?
These steps above are essential before you consider deploying version 2. Things change quickly in the app world, and it’s important that you never get too comfortable. As long as you’re open and responsive to feedback and you take preventative steps to avoid crashes, you’re in a good place to succeed.
It’s easy to focus all of our time and attention on pre-launch steps, but what about after? These steps above are just as critical to the success of your app, so it’s time we all take them a bit more seriously.