Link building remains an essential part of any good SEO strategy in 2019. With link building, you’re helping search engines see that you are an authority and that you provide quality content that’s worth other sites linking to.
When you focus on link building, you can not only improve your SEO rankings and your online authority, but you’re also often building relationships with other bloggers and site owners in your niche. Backlinks are one of the top three most important signals for Google ranking so you really can’t afford to focus on link building this year.
With that being said, it can be tough and time-consuming. The following are some tools that can simplify the process of outreach and link building, and help you save time.
When you’re working on link building, outreach is a huge part of that. You’re reaching out to other bloggers and sites to see if you can guest post, or if you have an asset or piece of content they might be interested in.
GMass is an excellent and easy-to-use tool that lets you handle mass email campaigns from within your Gmail account.
GMass integrates with Google sheets, lets you track opens and clicks, and offers the ability to create automated follow-up emails that are sent in sequence until you receive a reply.
Guest Post Tracker
Guest posting is one of the most legitimate and effective ways to build links, but the work that it requires is extensive. Guest Post Tracker is a great tool that can help you streamline and organize your guest posting efforts.
Guest Post Tracker maintains a list of blogs that will accept guest posts, and they also maintain what owners charge for guests posts. You can use the tool to keep track of your guest posts in a centralized location as well.
BuzzStream is a tool that lets you create relationships and manage those relationships once you research influencers. According to BuzzStream, the tool is used by marketers from major companies like Airbnb, Shopify, Canva, and Indeed.
The first step of using BuzzStream is typically doing influencer research. BuzzStream provides automated discovery, contact information, site metrics and also social profiles. The objective is to help you prioritize the contacts that are most relevant and influential in your niche.
BuzzStream will also save all of your tweets and emails and then provide you with reminders when it’s time to follow-up, so you don’t have to worry about the effects of letting a conversation lose steam or losing track of where you are in a conversation.
This link building tool features a centralized database for streamlined collaboration and sharing, as well as project management. Reporting tools then deliver the metrics you need to see how your outreach efforts and link placement are doing.
Check My Links
Check My Links is a free tool available in the Chrome Web Store. You can add this extension to Chrome and while it can be used to check your own site for broken links, you can also use it to identify opportunities on other sites.
Check My Links will look through all links on a page and check each individually. You will then see which are broken which will help in your outreach efforts. It’s a simple tool, but one that can come in handy and is simple to use.
Ahrefs Site Explorer
Ahrefs Site Explorer is a well-known tool, and it is one that you pay for, but Ahrefs is a leader in the link building world.
This research tool features three primary SEO tools. The first is for organic traffic research. You can use the tool to see what competitors are ranking for and the pages that deliver the most traffic from organic searches.
Then, there’s a backlink checker. This lets you see the sites linking to your competitors, and you can look at the overall quality of their full backlink profile. Finally, the third component of this tool is the ability to do research on competitor’s paid traffic. You can see where they’re doing paid advertising, and where they funnel this traffic.
Ahrefs boasts the fastest crawler of backlinks in the industry as well as the biggest index of live backlinks in the world. The marketing describes Ahrefs as the best tool for backlink research available, with more than 15 trillion links.
You can also look at outgoing links to see how a website you might be targeting does their linking. You can see where they’re linking to, what anchors they use, and whether or not any outgoing links are broken.