So, you’ve probably put a lot of effort into getting people to come to your site. For your content marketing, PPC campaigns, and SEO efforts, all of these are meant to help people find your site.
But the thing is, your investments won’t matter much if the users that come to your site won’t stick around.
On that note, the average bounce rate is somewhere between the 40-55% range. So if you feel like this is too high, and you want to do something about it, you have to know the cause first.
In this post, we’ll give you the top eight reasons your website’s bounce rate is too high:
- 0.1 1. Your page loads slowly
- 0.2 2. You have a complicated web design
- 0.3 3. Your links are broken
- 0.4 4. Your meta information is misleading
- 0.5 5. Your content doesn’t add value
- 0.6 6. Your site is not mobile-friendly
- 0.7 7. Your site has frustrating UX
- 0.8 8. Your site has too many ads and popup ads
- 1 Over to You
1. Your page loads slowly
There was a time before that everyone has to wait for websites to load. But that’s already a thing in the past.
Now, more and more sites load at lightning speed, and some people simply don’t have to wait around for your site to load. Chances are, people will leave if it takes more than two seconds for your website to load.
You can make simple tweaks on your site’s features like optimizing your images sizes and not using flash videos.
Also, the main problem of having slow loading sites is a slow host. So, if you’re getting more traffic than your site can handle, then you might need an upgrade.
2. You have a complicated web design
Sometimes, your product may not be in focus or your text looks cluttered without white spaces. As a result, the content layout looks disorganized.
Your navigation may also be complicated, while the search bar is missing when the user wants to explore further.
These things might let a user leave at any given moment. Therefore, it’s imperative that you choose a design that enhances the user experience.
According to Sytian Productions, a website designer agency in the Philippines, “While your readers are not web designers, they know what good design is when they see one. Focus on having a harmonious feel on your design so that it strongly reinforces your brand.”
If users come across links that are dead or no longer working, they’ll come across a 404 page instead. That said, they have very little reason to stick around.
You might encounter this problem when you’re doing a website overhaul (and changed a couple of URLs) or moved to another domain.
It’s essential that you fix broken links on your site. Run your site using tools such as Broken Link Check. After you have a list of broken links, it’s time to fix them.
While all these links won’t be leading to your webpages, fix the broken outbound links as well, to improve your site’s user experience.
4. Your meta information is misleading
One of the main reasons why users clicked your site is because they scanned your meta description on the SERPs. But if your content doesn’t deliver with the description that it promised, users will leave.
While you should aim for your headlines and meta descriptions to be compelling and entertaining, it should deliver the kind of content people expect it to be. Meaning, it shouldn’t deviate from the truth.
Getting traffic and clicks are excellent, but all of it is quite meaningless if it’s not the type of content users expect to find.
5. Your content doesn’t add value
Visitors may again bounce if your content doesn’t add value to them. That’s why, it’s essential to craft content that’s unique, compelling, and informative.
Creating quality content will significantly decrease your bounce rates.
6. Your site is not mobile-friendly
Here’s the thing: You couldn’t afford to have an unresponsive site on mobile devices anymore. Having a mobile-friendly site helps engage visitors and decreases your site’s bounce rate.
So, check what your site looks like and how easy it is to navigate through it when you use a smartphone. Check out Google’s Mobile-Friendly test.
Also, if your site is on WordPress, there are several plugins to make it mobile-friendly.
7. Your site has frustrating UX
While it’s impossible to have zero bounce rates, you can focus on the user experience (UX) of your site.
A UX design means structuring the elements of your site (content, navigation, visuals, etc.) in a way it gives high-quality user experience. Your goal is to create a web experience that aligns with the needs of your market so that users will keep coming back for more.
8. Your site has too many ads and popup ads
68 percent of users say that they block sites that have pop-up ads. So if you’re using pop-ups, it’s either you stop using them completely or figure out a way that they’ll appear to be less intrusive.
Also, test out different ways of showing ads. Do A/B testing first to figure out what are the best ad designs that drive people away.
Over to You
Take the time to figure out what’s going on. Once you know the problem, focus on the fix so that people will stay around longer and engage with your site.